Where is the focus in your organization? Where is the momentum? Where is the ENERGY?
In my consulting practice, I am amazed by the number of companies obsessed with cost cutting. Cutting costs has exceptional appeal to the reptilian brain. It FEELS good. Every penny cut drops right to the bottom line. What could be wrong with that? Nothing and everything. In the right circumstances, cutting costs can be the right medicine, but those circumstances are rare in my opinion. Why? Because you cannot shrink your way to greatness.
I was talking to Eric Frohardt, a former SEAL Team Six leader about contingency planning. I asked a naïve question about happens when a SEAL Team Leader is killed or injured. “The mission continues,” he said “just as planned. The team wouldn’t miss a beat.” “Wouldn’t miss a beat? Really,” I said.
Erik went on to explain that from the time your SEAL team training begins, the action is stopped periodically and the instructor or leader points to a team member and says “Everyone is dead. What do you do?”
Traditional wisdom says that you should UNDER promise and over deliver. But when you under promise you get no marketplace attention at all. What you need is a good OVER promise that grabs marketplace attention and gets customers to try your product or service. Then you’ve got to WOW them with your Overdelivery to ensure they stay customers for life. (To be clear, promising things you cannot deliver is LYING…not over promising.) So how can you Overpromise and Overdeliver for your customers?
The world is about to solve many problems that have confounded humans for millennia and solar energy solutions are at the core of most of them.
Why is solar suddenly hot?
More free solar energy falls to Earth each day than we need to power all of the worlds’ devices, but until recently, we have not been able to capture that energy at prices that make it practical. That has changed in the last several years as the price of solar panels have dropped and the efficiency of the panels has increased.