The Miracle Cure for “The Big Missing"

The Miracle Cure for “The Big Missing"

As a consultant, I often have conversations with CEO’s and other leaders who share with me what I like to call “The Big Missing.” They will describe in detail something that they feel is essential that just isn’t happening in their organization, and then tell me how important it is that this thing happens regularly and consistently in order to grow the company. They go on to paint a picture of the enormous impact it would have if they could just get their arms around this one project, task or role.

Then, I ask the obvious question, “Whose job is it to get up every morning and make that happen?” That’s when the stumbling and the mumbling starts. They talk about departments or divisions or say that it is ultimately their responsibility to get it done or that it has been assigned to someone who already has a full-time job doing something else. Sometimes they tell me that it is “everyone’s responsibility.” Bingo! We have found the problem!

If you want to move your project or company forward, you’ve got to first identify “The Big Missing,” and then you’ve got to assign that job to someone and make it their priority. I’d love to say that you need to make it their sole priority. That would be ideal, but that’s not always realistic. In any case, it must be their #1 priority and their compensation needs to be aligned with success if it already isn’t.

In other words, they need to get up every morning and focus on that task or project first. When they are giving it their best effort first thing every morning, and sustaining that effort throughout the day, week, month and year, the boulder, no matter how large, will begin to move. The Big Missing will no longer be missing. They will either have success or they will discover where they or the organization is stuck and they will have “a learning.”

Once the momentum has shifted, the project will get easier for them and for the organization. Then it might be possible to put them on it part-time or hand it off to someone else or give it to “the team,” now that the process is in place. Of course, if it truly is The Big Missing, then they are probably driving revenues, margins, profits or customer delight and you may want them to redouble their efforts for even greater benefits. If they have been able to open new markets or launch a new product, it may be time to add even more team members to the role.

In any case, the logjam has been broken and The Big Missing is no longer missing. It’s time to identify the next Big Missing and find a leader who can fill that void. The critical question is always “Whose job is it to make that happen?” So what’s your Big Missing?

About the Author

Rick Barrera is the author of six books on leadership, sales, marketing, branding and customer service. He is a sought after professional speaker and consultant to the Fortune 500 and many smaller companies. He helps his clients accelerate revenue growth and position themselves for the future. You can reach Rick at rick.barrera@barrera.com

Grow Revenue or Cut Costs?

Grow Revenue or Cut Costs?