Speeches

Sales - Grow Your Revenues Now!

While many companies are canceling projects, freezing spending, or cutting head count, you know none of those tactics will solve the real problem. Instead of hunkering down and trying to shrink your way to greatness, you should focus on how to grow revenues through your sales teams. Rick has successfully sold his way through the last three recessions and can show your inside and outside sales teams how to do it successfully, as well. Working closely with your sales leaders, he’ll dig into your specific issues and custom design an interactive program to captivate and engage even your most senior experienced sales people. Using case studies, role plays, exercises and other engaging activities, Rick will change forever the way your sales team thinks about customers, prospects, and their own potential.

Collaborative Selling - The Ultimate Customer Interview 

Most sales are lost in the FIRST CUSTOMER INTERVIEW because of a lack of proper research and poor  interviewing skills on the part of the salesperson. In this highly interactive session, Rick Barrera, co-author of  two best-selling sales books, will teach your team how to be instantly relevant to your customers. He'll show  them how to ask the five critical questions that will immediately identify your customer's greatest pain. Once  their pain is revealed, Rick will show your team how to collaborate with your customer to find a solution and  move toward rapid implementation. If you want your team to sell more in less time, this is the perfect program  for your next sales meeting. 

Customer Service - Rethinking the Customer Experience 

How well does your front line understand the needs, wants, goals and priorities of your customers? How  well designed is your service organization to deliver on them? Do they understand what true world class service  means as your customers compare them to the experiences they have with Lexus, Disney, Federal Express,  Starbucks, Nordstrom, Lands' End, Washington Mutual and other service leaders? In this humorous and  entertaining program, your team will learn "The Three Laws of Exceptional Service Delivery," how to use the  power of positive language, how to determine the true cost of losing a customer, as well as the 7 steps for  handling an irate customer. If you want to build a world class service team, this is the program for you. 

Branding & Competition - Overpromise and Overdeliver: How to Design a Branded Competitive Advantage and Deliver Extraordinary Customer Experiences

Based on Rick's Wall Street Journal bestselling book, this program is essential for any company that wants  to radically differentiate their products, services and company from competitors while dramatically increasing  revenues and margins. In Overpromise and Overdeliver you'll learn how to differentiate your brand by designing  and delivering extraordinary customer experiences that instantly differentiate your company. Senior executives  will find the research and case studies compelling, while line managers will learn the keys to better execution.  The front line will learn what specific actions they must take on a daily basis to create the unique experiences  that drive buzz and build breakaway brands. This program is available as a keynote presentation, as well as  interactive half and full day sessions. 

Future Trends & Innovation - Fast Forward: The Ten Critical Trends Driving Sales, Marketing  and Customer Service 

This intense presentation underscores the need for companies to redesign their thinking, their processes  and their people to deliver innovation, speed and greater customer value. Your team will learn company  specific, practical steps to capitalize on each trend including: A Real Time World, Globalization, Changing  Places, Learning Organizations, Strategic Partnerships, Reinventing, Using Speed as a Competitive Weapon,  Customized Solutions & Experiences, Leveraging Information, and Putting the Customer First. Participants in  this program will go beyond embracing change, to become change leaders. Rick 's trademark Deep  Customization process really shines through here.