Game theorists believe that in a “closed” game there are a limited number of key moves that determine who will win. Rick Barrera believesthat companies that focus their resources on a MINIMUM NUMBER of BOLD MOVES will win as well.

He believes that too often companies treat strategy as a democratic process designed to allocate resources evenly across departments or projects to gain incremental improvements.

Strategic Business Design, by contrast, looks into the future to identify the ways in which businesses can make dramatic shifts to positions of industry control, power, influence, growth, profit and competitive advantage. Strategic Business Design enables organizations to create industry change, rather than being forced to react to competitive moves.

Today Rick Barrera will share a powerful process that will help you to identify the smallest number of actions that will radically change your company’s position in your competitive space while erecting formidable barriers for competitors.