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Banking / Financial 

American Express Financial Advisors Inc.
Financial Advisors
June 17, 1998

We are in the midst of the final planning for our Achievement Conference in Boston. We expect 3,000 participants. I only wish you were on our agenda. It would give me one less thing to worry about.

You were absolutely brilliant in your presentation to our leaders in Hawaii last April.
Requests for a repeat visit for you came from the President, Executive Vice President and
Senior Vice Presidents. Some of the Group Vice Presidents inquired about having you
work with their market groups. Needless to say, you were very well received!

We would have loved to have you with us in Sweden in May. Unfortunately, that did not fit your schedule.

Rick, as you know, we use speakers on a regular basis. In all my years doing this, you were absolutely the very best at knowing your audience. I was so impressed with the time you took to learn about our organization. It was very obvious to our participants that this was not a "canned" presentation, but was designed specifically to meet our needs

You were a pleasure to work with. I look forward to future opportunities. Thanks also for the coffee. We are truly enjoying it!

VAN KAMPEN AMERICAN CAPITAL
Access Investor Services, Inc.

April 13, 1998

Rick did an excellent job as our keynote speaker. We were impressed by his thorough approach of data gathering to customize his presentation to our needs. He was able to address issues that are very relevant and timely to our organization and guests, while being motivational.

Several of our clients and internal participants discussed how he had impressed them and how thought provoking Rick's presentation was. This is truly music to the ears of a meeting planner. I feel with Rick's help we were able to bring our meeting to a new level. I would recommend Rick's Fast Forward presentation for any organization dealing with issues we face in today's business world.

I appreciated working with Rick and his excellent staff

NASBP
May 5, 1999

Per your request of very long ago, I am enclosing some pictures that were taken when
Rick addressed the Annual Meeting of the National Association of Surety Bond
Producers, in Puerto Rico, April, 1998. Please feel free to retain them and use those of
interest.

Although we have spoken since then, I wanted to again thank you for your assistance in arranging that speaking engagement. It was an important one, in that it followed up and built upon Rick initial message to NASBP members delivered one year earlier at the 1997 NASBP Annual Meeting.

Many NASBP members really listened to Rick's presentation message in 1997, and took action. Members told me that they analyzed their businesses, thought about their business goals, defined their goals, and changed, or began to change, the way they did business. I believed it was important to provide them with more information about how to continue the change initiatives they had already implemented as well as what to do next!! I think that Rick's 1998 presentation, combined with the hands-on workshop that immediately followed the presentation, accomplished this. I am very pleased with what we accomplished for the members!

Keely, it was a pleasure to work with you. You, your colleagues at Barrera & Associates, and Rick are great to work with!! I found your team to be knowledgeable, enthusiastic, concerned about my organization's real needs, energetic, and fun! I am impressed that Rick spent time in conference with me and our members several months prior to the event, on more than one occasion, as well as on-site just before the event itself, in order to learn about us and how his work might be of the most benefit.

I am also impressed by the message he delivers: Rick will look you in the eye, and tell your members what they need to hear -- not what they want to hear. If in my position I am to offer members the type of assistance truly designed to help, then Rick is the type of consultant/presenter I need. I'm impressed by Rick, and by Barrera & Associates, and would look forward to any opportunity to work together again.

I have some news! Recently, I have taken a new position as Director of a new and exciting program. I will develop and implement the Producer Recruitment & Industry Perpetuation Program for The Council of Insurance Agents & Brokers (CIAB), a Washington DC-based trade association for commercial insurance agencies and brokers. I am enclosing my card, along with some information about CIAB.
I wish you and your firm continued success. Stay in touch!!

Heller Financial
May 5, 2000

It is my understanding that you are looking at Rick Barrera as a speaker for your organization.  I highly recommend that ou put Rick on your short list.  My opinion is based on the fantastically well received speech that Rick gave at our National Sales Meeting in January 2000.

Rick Barrera is a consummate professional who takes the time tolearn about your business before his presentations.  His pre-presentation questionnaire was the most comprehensive that I have seen, and it really made us think about what we wanted to communicate with our employees.  He was then able to take the information and distill it down into a few key points that were most important, and his delivery of these points had the audience craving to learn more.  After the meeting, we have received numberous requests for the video of Rick's presentation so it could be shared with other employees within our company - and some of our partners.

I know that choosing a speaker is a difficult endeavor and that the speakers personality must match with your corporate culture.  That said, I would recommend Rick Barrera to any organization that is looking to challenge its sales force to get to the next level of consultative selling and service.

If you would like to speak with me in person regarding our experience with Mr. Barrera, I can be reached at xxxx- xxx-xxxxx.


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