Rick is co-author of the business bestseller, Non-Manipulative Selling, published by Prentice Hall. The book and its ideas have since grown into the dynamic sales training philosophy, Collaborative Selling, published by John Wiley and Son. In 1996, Rick contributed to the motivational Olympic anthology on peak performance, The Winning Spirit: Achieving Olympic Level Performance in Business and Personal Advancements, published by Griffin. He also developed the comprehensive audio and video sales training series, How to Gain the Competitive Advantage in Selling; the audio program published by Dartnell, The Edge; and the comprehensive series, The Dollars and Sense of Exceptional Service Delivery.